Greenville Triumph SC · Ticketing

2026 Ticketing Rollout Timeline

Phased rollout into GE Vernova Park — controlling inventory, maximizing conversions, and building momentum from West Side release through single match on-sale.

Overall Strategy

Phased rollout to control inventory, maximize conversions, and build momentum into GE Vernova Park. Each phase builds into the next. On all seating-map graphics, work with Owen to denote key areas — most notably West Side (127 unavailable) and sightline call-outs.

Phase Timeline

Mon — Wed

West Side Release (Internal)

Phase 1

Seat placement window — open West Side inventory to current base before public campaigns.

Deliverables

  • West Side availability graphic
  • Email to current STMs & depositors (sales-written)
  • Inclusion in newsletter

Sales Focus

  • Outreach to current members
  • Urgency around new inventory becoming available
April 2

Group Tickets On Sale

Phase 2

"Group Seating Now Available"

Deliverables

  • Social post (external)
  • Website update — group ticketing page live
  • Group pricing graphic (sales-focused)

Creative Requirements

  • Visually distinct from Season Ticket materials
  • Remove P1+, P2+, and Section 110 from pricing map
  • Fee language: "Additional fees vary based on group size, ranging from $3.00–$4.50 per ticket."

Sales Focus

  • Begin immediate outreach to group prospects
  • Use graphic in text/email communication
April 9

Season Tickets Public On Sale

Phase 3

"Season Tickets Now Available — Pick Your Seats"

Deliverables

  • Website fully live (no deposit flow)
  • Updated seating map (including West)
  • Social launch post
  • STM benefits graphic

Sales Focus

  • Full season remains top priority product
  • Use "no fees" positioning as primary conversion driver

Pricing & Fee Positioning — STMs will not be charged standard ticketing or processing fees for the 2026 season. The club has removed Vivenu and Stripe platform/processing fees. Local city ordinance fees ($2 per ticket per game) still apply.

Marketing Lines: "No Ticketing Fees on Season Tickets" · "No Processing Fees. Just Your Seats." · "The Only Way to Avoid Ticketing Fees in 2026"

Clarification (small text / FAQ): Includes removal of standard ticketing and processing fees. Local city ordinance fees apply.

April 15

Full Product Launch — Partial Plans

Phase 4 · This Week

"2026 Ticket Options Now Available"

Products

  • Half Season Membership (anchor)
  • Family Fun Pack
  • World Cup Summer Pack
  • Group Tickets (reinforced)

Deliverables

  • Ticket Deals landing page
  • Social rollout — all plans + individual highlights
  • Email campaign
  • Comparison chart

Creative Direction

  • Structured, value-based messaging
  • Not discount-driven
  • Clear differentiation between products

Sales Focus

  • Half Season as fallback from full season
  • Family + World Cup for price-sensitive buyers

Open Items

  • Finalize naming: Ticket Packages vs Mini Plans
  • Finalize individual plan naming if adjusting
April 22

Single Match Tickets On Sale

Phase 5

"Single Match Tickets Now Available" — first 3 GE Vernova Park matches only.

Deliverables

  • Public on-sale graphic
  • Master pricing graphic (all matches)
  • Tiered pricing graphics (A / B / C matches)
  • Individual match banners
  • Theme night graphics
  • June 3 Grand Opening banner (priority asset)

Sales Focus

  • Push early demand for first 3 matches
  • Maintain scarcity around June 3

Supporting Workstreams

Calendar Graphics

Deliverables

  • Home schedule — vertical & horizontal
  • Full season schedule

Usage

  • Social
  • Handouts
  • Sales tool

Platform & Print

Vivenu Graphics

  • Required for all products in Vivenu
  • Dimensions provided by ticketing team
  • Format for clean display in purchase flows

Print Collateral (Indexx)

  • Export-ready for print
  • Sent to Indexx for production
  • Proper formatting, sizing, resolution

In-Between Support

Recurring Asks

  • Announcement
  • April reminder
  • Match week content

Clemson — May 9

  • Priority match — separate request document
  • Exact requests follow in dedicated brief

Ticketing Team

  • Provides links
  • Provides Vivenu dimensions

Creative Direction

Principles

  • Sales-driven rollout — not just branding
  • Assets must work in 1:1 sales communication (text/email)
  • Prioritize clarity and conversion over complexity

This plan will be submitted into the tracker to assign ownership and timelines across each phase.